August 31, 2016 (Vestal, NY)… United Way of Broome County is pleased to announce that it has been awarded a nearly $150,000 grant through Excellus BlueCross BlueShield over three years to support a pilot project that aims to improve the physical activity levels of residents on the North Side neighborhood of Binghamton, NY. The project is part of the Healthy Lifestyles Coalition (HLC), which was founded in 2012 with significant support from the Klee Foundation, to engage residents in creating sustainable community solutions to reverse the trend of childhood obesity. HLC is based in the Lee Barta Center and has shown proven success in improving families’ nutrition and access to healthy, fresh produce on the North Side. Evaluations of the HLC’s work show that physical activity is still an area of urgent need. The Excellus grant will support a pilot project to address this need, which will involve a health coaching program, health screenings, physical activity programs, and more.
“We are extremely excited for the opportunity to work with Excellus on this new partnership with United Way. The North Side neighborhoods are a key focus for us as we strive to provide real and positive community impact initiatives going forward,” explained Robin Alpaugh, Executive Director, United Way.
“This support of the Healthy Families on the North Side of Binghamton project is a perfect example of our corporate mission,” stated Melissa Klinko, Communications Manager, Excellus BlueCross BlueShield. “That is, helping to extend quality care to the maximum number of people and support family health. We are pleased to partner with the United Way on this important project."
“North Side neighborhoods are changing for the better because of the United Way’s commitment and support. We know families living in poverty often struggle with health and nutrition, but this pilot project will have a direct impact in those areas and serve the needs of our community,” said Mayor Richard David.
“Our goal through this project is to improve the health of families living on the North Side, while also addressing the underlying factors that contribute to chronic health conditions,” said Erin Monroe, United Way’s Health Initiatives Manager.
United Way will hold a press conference on September 14, 2016 during its Campaign Kick Off event to announce this award and describe further details of the project.